Privacy Policy

01 Introduction

Agafay Palm is a luxury desert camp located in the Agafay Desert, near Marrakech, Morocco. We understand that privacy is a matter of trust, and we take that trust seriously — whether you are simply browsing this website, submitting an inquiry, or preparing for a stay with us.

This Privacy Policy explains what personal information we collect, how we use it, how we protect it, and the rights you hold over it. It applies to all visitors of this website and to guests who communicate with us through it. By using this website, you acknowledge the practices described here. If you do not agree with any part of this policy, we ask that you do not submit personal information through this website, and instead contact us directly using the details in Section 12.

02 Information We Collect

We collect only the information needed to respond to your inquiry, process a reservation, or improve the experience of this website. Depending on how you interact with us, this may include:

• Full name
• Email address
• Phone number
• WhatsApp number
• Country of residence
• Booking information, including dates, package or room selection, and party details
• Reservation dates
• Number of guests
• Wedding inquiry information, such as event date, guest count, and preferences
• Restaurant reservation details
• Experience reservation details
• Messages submitted through any contact, inquiry, or reservation form on this website
• IP address
• Browser and device information
• Cookies and similar tracking technologies
• Analytics data, such as pages visited, time spent, and general browsing behaviour

We do not knowingly collect payment card details through this website. Any deposit or payment for a stay is arranged directly and separately with our reservations team.

03 How We Use Your Information

The information we collect is used strictly for legitimate purposes connected to your relationship with Agafay Palm, including to:

• Process and confirm reservations for accommodation, dining, weddings, and experiences
• Respond to inquiries submitted through this website
• Send booking confirmations and pre-arrival information
• Provide personalized customer service before, during, and after your stay
• Understand and improve the performance and content of this website
• Send marketing communications, offers, or newsletters — only where you have given your consent, and always with the option to unsubscribe
• Comply with legal, tax, and regulatory obligations applicable in Morocco

04 Cookies

This website uses cookies — small text files stored on your device — to operate correctly and to understand how it is used. We use the following categories:

• Essential Cookies — required for the website to function correctly and cannot be disabled.
• Analytics Cookies — help us understand how visitors use the site, so we can improve navigation and content.
• Performance Cookies — support the loading speed and technical performance of the site.
• Marketing Cookies (if enabled) — used to measure the effectiveness of campaigns or tailor communications; only activated with your consent.

Where required, a cookie consent banner is presented on your first visit, allowing you to accept, decline, or customize non-essential cookies. You may also control cookies at any time through your browser settings.

05 Third-Party Services

To operate this website and manage reservations, Agafay Palm may rely on a limited number of trusted third-party services, including:

• Google Analytics
• Google Maps
• Google Fonts
• Our booking engine
• WhatsApp
• Instagram
• Facebook
• Booking.com
• Airbnb
• Little Hotelier PMS
• Channel Manager

Each of these services receives only the minimum information necessary to perform its function, and each operates under its own privacy policy. We do not sell personal information to any third party.

06 Data Security

We apply reasonable technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or loss. These measures include secure website hosting, restricted access to guest data, and regular review of our data-handling practices. While no method of transmission or storage is entirely without risk, we work to maintain safeguards appropriate to the sensitivity of the information we hold.

07 Data Retention

We retain personal information only for as long as necessary to fulfill the purpose for which it was collected — including completing a reservation, responding to an inquiry, meeting legal or tax obligations, or resolving a dispute. When information is no longer required for these purposes, it is securely deleted or anonymized.

08 Your Rights

In accordance with Moroccan Law No. 09-08 on the Protection of Individuals with Regard to the Processing of Personal Data, and applicable international data protection principles, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or outdated information
• Request the deletion of your personal data, where applicable
• Restrict or object to certain processing of your information
• Withdraw consent at any time, where processing is based on consent
• Request a copy of your data in a portable format

To exercise any of these rights, please contact us using the details in Section 12. We will respond within a reasonable timeframe and in accordance with applicable law.

09 International Visitors

This website may be accessed by visitors from countries outside Morocco. By submitting personal information through this website, you acknowledge that your data may be processed in Morocco or in the country where our service providers operate, in accordance with applicable data protection laws. We take steps to ensure that any transfer of personal information is handled with the same level of care described in this Privacy Policy.

10 Children’s Privacy

This website and our services are not directed at children under the age of 16. We do not knowingly collect personal information from children without the verifiable consent of a parent or legal guardian. If we become aware that a child has provided personal information without appropriate consent, we will take steps to delete it.

11 Changes to This Privacy Policy

Agafay Palm may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or the services we offer. Any changes will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

12 Contact Information

For any question, concern, or request regarding this Privacy Policy or your personal information, please contact us: